There are several ways to become successful as a domain investor and one of those ways is to carve out a niche for yourself. Carving out a niche, requires you to be extremely focused and it takes a bit of time to perfect, but it will eventually net you long term profits. That focus is normally directed towards one particular segment of a marketplace. Segments like these tend to be underserved, underrepresented or just plain misunderstood.
The startup industry is a perfect example of such a segment. Yes, there is a great deal of knowledgeable people serving and representing this particular market, some of which who have built successful companies. The one angle that the startup community tends to be misunderstood on is the domain they choose to help brand themselves with while moving forward with their online creations. As most of you know, I’ve had the chance to taste a bit of the startup culture here in Los Angeles, California and I witnessed the struggles at Startup Weekend USC when it came to selecting a domain name.
In some cases, the domain selection process ended up costing the teams valuable time. This is time which would of been better spent, helping move their startup ideas forward. If this problem was occurring at Startup Weekend USC, where around thirteen teams were competing, then imagine how systemic such a problem can be and has been in the mainstream startup marketplace.
We are witnessing an evolution take place in the domaining industry. This evolution is requiring industries to team up together to tackle the problems which are directly facing them. Domain investors need the startup industry and the startup industry needs domain investors. This is becoming quite apparent and our expertise, which at one time might of been questionable to those that are outside looking in is now becoming a premium just like the domains we all try to acquire.
The convergence of the startup and domaining industry is happening right now. It’s amazing to witness such an event because we can all partake in it. Morgan is one of the people here in Los Angeles, who is at the forefront of this convergence. He has been transparent with this process and has done an excellent job sharing his experiences with us on this movement. His company Linton Investments achieved a great deal of success last year, the majority of which occurred because he ended up carving out a niche. He identified a target market, focused on it and perfected his approach.
The ingenious thing about this is Morgan is both a domain investor and the co-founder of a startup. As he gains more expertise in one field, he is able to share that expertise with the other. I’ve witnessed firsthand how my friend has now become the “game changer” and look forward to learning more about his experiences at Webfest Global.
It’s never too late to carve out a niche for yourself as long as you are willing to put in the time, network and learn how your expertise as a domain investor can help a particular industry.
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