Guest Post: 5 of the Best SEO Tools for Content Marketing by Anna Mackey

Anna reached out to me via email and offered to provide an article on SEO. This is a market segment that I would like to discuss more on this blog and I figured having Anna write an article catering to search engine optimization would only benefit those that read it. I hope you not only learn a few things from this guest post, but you put some of the tools that Anna mentions to good use. Enjoy!

SEO is a key factor to succeed on the web when it comes to creating and sharing content and media delivered to a targeted audience under the concept called content marketing. The goal of content marketing is to provide people with useful or entertaining information that is not that lengthy to bore people, nor too short, to get people ignoring the subtle call to action or sales pitch included in this format.

Carry out an SEO job based on a content marketing format will be much easier, after your discover the following five of the best SEO tools for content marketing that you can start using to improve your website performance and results.

Best Rank Checker Tools

Despite “pagerank” is a trademarked technology designed by Google, the main search engines on the web have their own ranking systems that measures and evaluates websites by performance and content delivered. In this category of SEO tools, we can name the free Search Engine Ranking Checking tool software that SEObook.com offers, the web-based Rank Checker that SEOmoz.org provides in a trial and membership basis, and most Rank Checker extensions for the Google Chrome and Firefox web browsers.

Best Content Marketing CMS

The most efficient way to make available content marketing-oriented information is publishing and sharing it with the aid of Content Management System (CMS) software that comes packed with all the SEO tools that you need to perform your marketing campaigns efficiently. In this matter, WordPress is undoubtedly the best SEO tool for content marketing that you can setup to deliver content to your surfers and trace the effectiveness of your marketing campaigns, as this web software has SEO extensible functions through the many free and paid SEO tools that you can add and manage from inside your site’s dashboard.

Best Submission Tool

Because the ultimate goal of content marketing is publishing and sharing media and information, it is necessary to have a SEO tool that helps you submit the news about your site across the World Wide Web. Whether a press release, article distribution or simple content sharing an SEO Submission Tool will help you to do the job more efficiently, saving you valuable time and spreading the word faster. WebCEO.com is the leading company to get a free desktop submission application or sign up for an online-based submission account.

Best Duplicate Content Checker

Either to check that your own content marketing plans are not replicated elsewhere, or that your guest authors are not publishing duplicate content, an essential SEO tool is having an effective duplicate content checker. CopyScape.com is nowadays the website that offers the best content and plagiarism checker you can try free for the basic service, or signing up for the paid premium membership.

Best Backlink Analyzer

Although the ultimate goal of content marketing is reaching a specific audience and boosting traffic to your website, another contributing factor to achieve these goals is having other sites linking back to yours. For this purpose, the best backlink analysis SEO tool you can use is the free Open Site Explorer that you can find at www.opensiteexplorer.org.

Anna Mackey is the Online Marketing Manager of McKremie, an SEO firm based in Orange County Ca.